Marketing and Aesop - 12007 Words

International Marketing Plan: Aesop’s Expansion into Italy TBS982 Marketing in a Global Economy Patjira Aiemsumang 4304834 Natthanee Chatpahol 4230723 Cheuk Kin Jeremy Sin 4429448 Thanyaporn Theerawatphothong 4222490 July 22, 2013 Word Count: 6713 1. Executive Summary The cosmetic industry worldwide seems to be continuously developing, now more than ever with the advent of the Internet companies. Many famous companies sell their cosmetic products online also in countries in which they do not have representatives. Aesop is the trading name of a range of skin care products from Australian company Aesop Retail Pty Ltd. Aesop was founded by hairdresser Dennis Paphitis in 1987 in the city of Melbourne. It is an Australian based super†¦show more content†¦3.1.6. 3.1.7. 3.1.8. 3.1.9. 3.2. 3.3. 3.4. 3.5. 3.1.10. Management and Leadership ................................................................................. 8 Context Analysis ............................................................................................................ 8 Competitors and Industry Analysis .............................................................................. 11 Key Competitors ................................................................................................... 13 Market segmentation and target market group ..................................................... 16 Customer Analysis ....................................................................................................... 14 Collaborators ................................................................................................................ 17 3.3.1. 3.4.1. 4. Strategy Formulation ........................................................................................ 17 4.1. 4.2. 4.3. 4.4. SWOT Analysis ............................................................................................................ 17 VRIO analysis .............................................................................................................. 18 Possibility Statements .................................................................................................. 20 Overarching Strategy SelectionShow MoreRelatedMarketing Analysis Of Aesop s Marketing2696 Words   |  11 PagesMarketing Analysis of Aesop Marketing Background Aesop is one of the Australia’s success stories in the competitive world of retailing. Dennis Paphitis established this first luxury beauty and skincare brand in 1987 in Melbourne, Australia. The purpose behind establishment of this luxury brand was to create superlative products for the skin, hair and body (Aesop: the stuff of Fables, 2012). Aesop specializes in making greatest anti-oxidant products using both plant-based and laboratory-made ingredientsRead MoreMarketing Analysis Of Aesop ( Http )1848 Words   |  8 Pages 2015-BUS5MMS (BU-W0507) - MGT AND MKT FOR SVC Individual Marketing Assignment – Marketing Analysis of Aesop (http://www.aesop.com) 30th January 30, 2015 Submitted to- xyz Submitted by – Deepak Singh (18174976) CONTENTS Company Overview†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.1 Products†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦2 Sustainable Practices†¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.3 Company Overview Aesop is a 1987 established cosmetics selling company with an idea to make a high range of magnificent products whichRead MoreMarketing Environment And Strategy Of Aesop2668 Words   |  11 Pages Marketing analysis of Aesop Aim: A study of the marketing environment and strategy of Aesop Introduction and marketing background Aesop is a firm that started its operations in Australia and works in an extremely competitive environment. The main objective of this marketing plan is to introduce the products of Aesop to the global markets. It becomes essential to analyze and research the product as well as the market in order to create a stronger strategy fit and align allRead MoreMarketing Mix And Strategies Adopted By Aesop2994 Words   |  12 PagesExecutive Summary This report is regarding the market analysis of AESOP. As AESOP is the one of the best producing products for Skin, Body, Hair, Fragrance and Gifts. In the report, we will analyze the market strategies of chosen company. We will be discussing in detail about the customers of company, its pricing, promotions and placement in market. Important thing is that the focus will be on marketing mix and strategies adopted by Aesop. We would also like to highlight on the recommendations for theRead MoreThe Cult Beauty Brand That Tries Not3186 Words   |  13 Pages The Cult Beauty Brand That Tries Not to Be Table of contents 1. Introduction and background 2. Marketing environment and strategy of Aesop 3. Marketing mix 4. Competitor analysis 5. Recommendations 6. Conclusion 7. References 8. Appendix 1 9. Appendix 2 Introduction and background : This company was founded by Dennis Paphitis, an ex hairdresser, and established in 1987 in Melbourne, Australia. The companyRead MoreAesop And Its History Analysis3243 Words   |  13 Pages â€Æ' TABLE OF CONTENTS †¢ AESOP and its History †¢ PRODUCTS †¢ PACKAGING †¢ SUSTAINABLITY PRACTICES †¢ AESOP’S CUSTOMERS †¢ PRICING STRATEGY †¢ PROMOTION †¢ DISTRIBUTORS †¢ COMPETITORS †¢ RECOMMENDATIONS †¢ CONCLUSION †¢ REFRENCES †¢ Appendix AESOP AND ITS HISTORY Aesop was established in Melbourne in 1987 with a quest to create a range of superlative products for the skin, hair and body. The company is committed to using both plant-based and laboratory-made ingredients of the highest qualityRead MoreBeauty Awareness Essay1420 Words   |  6 Pagesmany times? Everytime 7. Details: supermarket NAME: VICKY 1. What skin product: Aesop 2. How did you hear about this brand’s skin care product? Word of Mouth 3. Please give any details: Friends 4. Did you purchase after this product of information: Yes 5. Which media you use most? Radio Station 6. What day, time , how many times? Whenever I am in the car, as I use the car a lot 7. Details: I never came across Aesop advertisement on radio NAME: LILIAN 1. What skin product: The Body Shop 2. HowRead MoreRobotics in Surgery5226 Words   |  21 Pagesa significant contribution to the fields of minimally invasive surgical robotics. Their first product was Aesop, a robotic system used for holding an endoscopic camera in minimal invasive laparoscopic surgery. The system is like a third arm of the surgeon. It is operated by foot pedals which got rid of frequent problems due to hand tremors. In December 1993, the Aesop 1000 system was approved by the FDA. It became the first surgical visual aid robotic device certified by the FDA. TheRead MoreAnalysis Of The Launch Of French Beauty And Cosmetics Giant2215 Words   |  9 Pages(Mictchell, 2014) Statement of Scope In my research report I would like to explore the current environmental factors within which Sephora will be launching in Australia. I will conduct a SWOT analysis to find out Sephora’s competitive position and Marketing Potential in Australia .I also aim to find out the various environmental factors that affects the beauty and cosmetics business in Australia. By conducting this research I intend to identify the opportunities that can be leveraged by Sephora toRead MoreLas 432 Course Capstone Project [Remote/Robotic Surgeries]8094 Words   |  33 Pagesdifferent kinds of surgery are the Zeus system and the Da Vinci system. The Zeus system is composed of a surgeon control console and 3 table-mounted robotic arms. The right and left robotic arms replicate the arms of the surgeon, and the third arm is an AESOP voice-controlled robotic endoscope for visualization. In the Zeus system, the surgeon is seated comfortably upright with the video monitor and instrument handles positioned ergonomically to maximize dexterity and allow complete visualization of the